Decision Maker Scripts
[1] Hi [Decision Maker],
or “Oh Great”
“I’m glad that I reached you. My name is Michael Nguyen from Click Metrics. How’s your day going so far?”
It’s going well, what’s about you?
“Yeah I have 3 kids and they’re on holidays now so me and the wife have to be extra creative to keep them busy”, “Hows your summer going?”
“Well I know you’re busy so, I’ll make this brief to see if there’s a reason for us to talk more…
“I currently run Click Metrics in Kent and I’ve been been helping companies get more sales and customers using Google Ads and SEO strategies to their website, and I’m curious to know how you’re currently doing that for your business?”
If I could show you my process of using Google Ads and SEO to brings more customers, would you be interested to learn more?
or
“I’m just wondering now if you’re currently using any Google ads / SEO strategies or thinking about how you might fit that in?”
or
“How are you using SEO or Google Ads in your business to drive more traffic?” (Meaning how do you do it?)
DM – I’m not doing it at all, would be
You – Oh ok, I’d love to learn, would you mind if I ask why not?
You – I surprised, just out of curiosity, how do you manage to drive traffic to your business and website?
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DM – Right in the middle with something / I’m with a customer
You – Hey no problem at all, let me schedule a call back in half an hour, quick question until I do, I’m calling about Google Ads and SEO strategies, would you be the best person to speak to about that?
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What are you actively doing right now to drive more targeted customers to your website?
If I could show you how Google Ads brings more customers, would you be interested to know more?
Why is that the case?
[2] Hi [Decision Maker],
“Michael from Click Metrics. Look, I know you’re busy right now, but do you have 40 seconds, and an open mind, so I can tell you how I might be useful to your company?
My skills has increased more sales and leads to my client’s website by 10-30% using Google Ads. Here are 3 reasons why we should talk more:
Number 1. I deliver clear tangible results
Number 2. Your website traffic and sales will increase and
*Number 3. You look forward to working with a professional like myself
I currently work with a range of E-commece and service based businesses and they are happy with the results. That’s what I do for companies. My 40 seconds are up, the ball is in your court now, what should we do?
Decision Maker – No
I understand, just out of interest, why do you say that?
[1] Let me ask you one last question before we decide if we should speak again
[2] Hey no problem, I didn’t expect you to be. Let me say this to you [Decision Maker], I’m not trying to sell anything today ok, instead what I want to do is perhaps offer you a resource that you can use down the line if you don’t need it now that will help get you more business from Google.
[3] I didn’t expect you to be interested [Decision Maker], you don’t know enough about this yet. But like most owners, I do know you’re interested in increasing website sales and leads and that’s why I’m calling. Let me ask you a quick question…what are you currently doing to get more traffic to your website?
[4] [Decision Maker], you probably get a lot of calls, don’t you? You know, I get them too but every now and then, I listen because sometimes there’s information out there that will benefit me and this is the kind of call for you. Let me ask you a quick question…what are you currently doing to get more traffic to your website?
[1] Let me ask you one last question before we decide if we should speak again. Are you using an SEO or Google Ads firm to help drive more customers to your business currently.
DM – No I’m not
If I could show you a way of how my company is currently helping owners get more business from Google Ads and SEO, would you be open to learning more about it.
DM – No
And before I leave, can I learn why you’re not interested?
[1] I know the feeling; my desk is full of things I need to do, as well. You know I’d be happy to schedule a call back later today or tomorrow if you find value in this kind of a conversation. Does it makes sense to call back or in 6 months time?
[2] Sure thing, I hope it goes well. Tell you what I’ll do, I’ll get of the phone and you can finish what you’re working on and maybe call you later this afternoon, what’s a better time for you? Just to let you know, my company is Click Metrics and deliver top Google Ads and SEO strategies for small companies to get more customers from the internet, One quick question, are you the best person that makes the decisions on this?
[3] I know the feeling; my desk is full of things I need to do, as well. You know I’d be happy to schedule a call back but I don’t want to bother you if you’re really not interested. Let me ask you a quick question and be honest with me: If I could show you my method that generates more website sales and leads, that is currently working for my clients, would it make sense for us to talk more for 5 minutes to see how it could work for your business?
[3] I’m glad you’re busy – that means you don’t have the time to waste looking at things you have no intention of taking advantage of. I’ll be happy to call you back if you find value in this type of conversation. Quick question: If I could show you my method using Google Ads, that would put your business in-front of more customers, is that something you would invest five minutes learning more about?
[4] [Decision Maker], you probably get a lot of calls like I do, and my initial reaction is to say I’m busy as well. But I can explain this to you in just 3 minutes and if you think it can help you, we can schedule more time later. If you don’t, we can part as friends. Is that fair?
[1] I’ll be happy to do that [Decision Maker], but until we know if this is truly a fit for you, we’d be wasting your time. Look, if you’re serious about learning how this can actually help you, then I’d suggest we take a couple minutes right now to discuss your situation. After that, if you’re truly interested, I’d be glad to get something out to you – is that fair? Great. What are you currently doing to get more traffic to your website?
[2] I’ll be happy to get this out to you in the next hour, but while I have you on the phone, let’s first see if this can actually help you and if there’s a real need on your end for this. What are you currently doing to get more traffic to your website?
[1] I’m glad you’re taken care of right now, and let me ask you something. If you ever found it necessary to get another quote / information, could I be the first one in line to talk to you about some ideas?
If yes
Great, let me send over some details. Just out of curiosity, what might have to happen for you to even consider someone else?
[2] [Decision Maker], I’m with you and let’s face it, you’re only going to switch providers if you’re convinced you can find a better solution and service right? And you’re going to need proof of that aren’t you? Well if I can provide that for you, would you at least be open to seriously considering it?
[3] I understand, [Decision Maker], the only reason companies switch providers is because they can get a better service or deal right? Just suppose I could create a difference in your business, wouldn’t it make sense to listen to how that might happen? Let me ask you… What are you currently doing to get more traffic to your website?
[1] Of course you don’t have the money for something you know nothing about – that’s why I’m calling you. Tell you what, lets take two to three minutes right now, and if you think this is something that will actually help you get more sales and leads, then we can see how it might fit in your business. Let me ask you…What are you currently doing to get more traffic to your website?
[2] [Decision Maker], none of us have money for something we don’t understand – and that’s what this call is about. You seee, I’m not calling to have you spend some money with me today. Rather, I’m calling to see if I can help you get more website sales & leads. And if I can, the we can talk about the best way to proceed. Let me ask you a couple of questions to see if it makes sense for us to work together…What are you currently doing to get more traffic to your website?
[3] No problem [Decision Maker], and the good news is that there is no charge to listen now. Here’s what I’ll do for you – I’ll simple ask you a couple of questions right now to see if our package might work for your business, and if you agree, then we can talk about the investment. What are you currently doing to get more traffic to your website?
Qualifying Scripts
Why is it important for you to do online marketing?
Whats happening in your business to make you want to expand?
What do you know of Google Ads
What kinda results did you get so far?
Why are you still interested if you’ve had bad results so far?
What don’t you like about your current campaign?
[Decision Maker], besides yourself, who else is involved in the decision making process here? and who do you run things by
After you review the proposals, what happens next?
[1] Our marketing campaign fees start from £250pm and also requires an ad budget of about £350+.
[2]Is that budget available and can be found?
[1] Assuming you were to give the go ahead for my marketing campaign, what time frame are you looking at?
[2] When do you expect to make a decision to go ahead or not?
[1] How long have you been thinking about online marketing? And what has kept you from acting on it?
[2] What might prevent you from running a marketing campaign?
Gatekeeper Scripts
GK – Hello ABC Company
You – Hi, could you please connect me with [Decision Maker], please?
GK – Who’s calling?
Yes, please, please tell [Decision Maker] it’s Michael from Click Metrics is holding please.
GK – What’s this about?
Yes, please tell [Decision Maker] it’s about Google Ads and SEO, please. I’m happy to hold while you connect me.
GK – He wouldn’t be interested
That’s ok, I’m not calling to sell anything apart from offering a resource which [Decision Maker] could use down the line. Is he available, I’ll be happy to hang on while you connect me.
GK – He’s not in, can I take a message and get him to call you back?
[1] That’s ok, would [Decision Maker] be the best person that deals with marketing or would that be yourself?
[2] Just a quick question before I go, who handles the online marketing in terms of getting more customers in your company
[3] When is the best time to call back?
Does he know what’s it about?
It’s about generating leads, I want to offer him a resource.
Is he expecting your call?
He isn’t but I wanted to offer him a resource.
