Running Google Shopping Ads on a Small Budget

If you’ve considered running Google Shopping Ads but you haven’t been able to find a budget for a campaign, then the following text is for you. Read on.

It’s quite obvious you can’t run a shopping campaign without spending money, but perhaps you can pull a few strings with your amazing persuasion skills and ask for only a £100pm budget.

To be honest, you can run a Google Ads shopping campaign on a very low budget, even with £50 for a test.

When you run a campaign on a small budget, it just means the data will take longer to appear, to build a picture of what could happen.

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The 80/20 Rule Applied: Optimising Google Ads for Mass SKU eCommerce

Google Ads is a powerful tool for marketing your products and services online. Seeing as you’re an ecommerce website owner, we’re going to be talking about mainly selling products online.

So how big is the marketing for ecommerce? I’ve no idea but all I can say is that it’s HUGE. Whatever market or niche you’re in, you’re going to find a ton of people searching for products on Google Search.

Google is the new Yellowpages and it’s been like this for a long time. All you have to do is look up the Google Keyword Planner and you can see the sheer volume of searches for any particular keyword. 

Let’s type in “toys” and see what it returns in the UK market.

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10x Your Ecommerce Revenue with Google Ads

Hello friends. It’s Michael Nguyen from Click Metrics and for the last few years now, we’ve been honing our ecommerce advertising skills for our customer’s websites.

10x return on your ad spend seems to be the holy grail target for nearly all ecommerce owners that we’ve worked with. So what does that mean in practice?

It means if they spend £1,000, they would ideally want back £10,000 in website sales that came DIRECTLY from Google Ads, hence 10x return.

This means you’re willing to “give away” 10% of revenue to achieve £10,000 revenue.

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How To Start Tracking Sales & Conversion With Google Ads

What you can’t measure you, you can’t improve. Period. It’s no different when running an Google Ads campaign. But you have to ask the right questions though.

What is the purpose of my Google Ads campaign. Most business owners will says they want leads and sales and some will say, they want to brand their business and get more exposure.

One is a short term approach and the other is a long term approach. No right or wrong answer, it’s just the model of the business. The end goal of ANY website is to get sales & conversion.

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Using Google Ads is like Shooting Fish in a Barrel

Using Google Ads for your business is like shooting fish in a barrel. What do I mean by this? Well most businesses I speak to want sales and leads yesterday. They would love to have the branding power of Nike, or Coca Cola but most are just interested in getting a sale / lead.

There’s nothing wrong with this approach at all. This article is NOT about branding Vs sales. It’s about telling the world that you can use Google Ads to tap into a market that is ready to buy, learn more, get a quote right now.

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