When I tell business owners, that I run SEO campaigns for a living, they all naturally ask, “how do you do it”, “can it work for me”? The answer is: “it depends”. The fact is, SEO doesn’t work for everyone and there are TOO many factors that can make or break a campaign. Get any of them wrong and you’re good as throwing budget & resources down the drain. I’ve seen it happen too many times. As a business owner yourself, if you need/want to be found on the search engines (more specifically Google), there are basic steps that you can do to give yourself a head start and see if you can make SEO work for you. It won’t work for everyone but at a minimum, your website should have basic SEO principles applied to it.
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Running Google Shopping Ads on a Small BudgetOctober 22, 2024 - 1:46 pm
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10x Your Ecommerce Revenue with Google AdsNovember 3, 2022 - 2:15 pm
How To Start Tracking Sales & Conversion With Google AdsJune 14, 2018 - 5:07 pm
How to Spend the “Right” Budget with Google Ads
I’ve seen many Adwords campaigns where budgets spent have gone out of control and accounts where they weren’t spending enough. There is no right formula shall we say but there are a few factors which I feel can help you build a framework to come up with the right budget that is suitable and will help manage your expectations. When I speak to new Adwords client, the number 1 thing they always say is:
“How much does Adwords cost?”
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Should I use Google Ads in my Business?
Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves.
I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t put your eggs in one basket” and this is exactly what I’ve done in the past which came back to bite me my ass!
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5 SEO Tips When You Can’t Advertise On Google Ads
Depending on the niche you’re in, you probably have free reign to promote your business far and wide over the internet but if you’re in a niche where its legal to be selling products but banned from mass advertising, then you have a problem.
Facebook and Google Adwords do not allow ads if its not within their guidelines. You may be a legitimate business but if you’re not allowed to advertise on their network then you need to try something else. Luckily, Google does not ban websites in questionable niche.
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How we increased a Financial Advisor’s SEO website visits by 40% in only 4 weeks using quick tactics
When I tell business owners, that I run SEO campaigns for a living, they all naturally ask, “how do you do it”, “can it work for me”? The answer is: “it depends”. The fact is, SEO doesn’t work for everyone and there are TOO many factors that can make or break a campaign. Get any of them wrong and you’re good as throwing budget & resources down the drain. I’ve seen it happen too many times. As a business owner yourself, if you need/want to be found on the search engines (more specifically Google), there are basic steps that you can do to give yourself a head start and see if you can make SEO work for you. It won’t work for everyone but at a minimum, your website should have basic SEO principles applied to it.
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How to control Google Ads spend on a limited budget
How to control Adwords spend on a limited budget for a niche market?
What type of online marketing do you do, if you’re on a shoe string budget? You’re business sells home ornaments and gift products and you’re trying to explore if there’s a market for your products. You have no idea what to invest. The reason you’re interested in learning more is because you’ve recently made a couple of sales on your website from customers that found your website in Google. You’ve started to research online marketing techniques such as SEO and PPC but still not sure what is out there and the possibilities, you realise you’ve neglected the online store for your main business operations instead and now is the time to do something about it.
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