To get the right click from Google Ads, or any traffic source, you first need to know the intention of the click. Where did that click come from? Did it come from Google search (when you Google it) or did it come from a banner ad (an ad that might have followed you around the […]
In the Adwords circles, there’s something call the Google stupidity tax. The reason why its named that is because advertisers don’t really know what they’re doing when it comes to Google Adwords. Google’s interface is beautifully designed, it “leads” you to click this and that, until you’re done, or at least its what you think. […]
Howdy there everyone! Life is about trial and error and before I get all philosophical about this, it’s worth pointing out that sometimes you’ve got to try many times before something starts to work. You will fail at the start but as you try different ways, you’ll eventually find out what works. So how do […]
I’m sure you’ve been in business long enough or at least have heard what Google Ads is right? If not, Google Ads is an online advertising platform where you can put your business to the top of Google (via sponsored ads), so that a prospective customer can click on your website and hopefully you get […]
Most business owners I speak to generate their customers through word of mouth, referrals, recommendations, networking etc. This is all good but what it means is that you’re relying on leads which comes in dribs & drabs or in waves. I’ve been guilty of relying on this myself and I’ve benefited greatly. They say “don’t […]
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