Running Google Shopping Ads on a Small Budget

If you’ve considered running Google Shopping Ads but you haven’t been able to find a budget for a campaign, then the following text is for you. Read on.

It’s quite obvious you can’t run a shopping campaign without spending money, but perhaps you can pull a few strings with your amazing persuasion skills and ask for only a £100pm budget.

To be honest, you can run a Google Ads shopping campaign on a very low budget, even with £50 for a test.

When you run a campaign on a small budget, it just means the data will take longer to appear, to build a picture of what could happen.

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The 80/20 Rule Applied: Optimising Google Ads for Mass SKU eCommerce

Google Ads is a powerful tool for marketing your products and services online. Seeing as you’re an ecommerce website owner, we’re going to be talking about mainly selling products online.

So how big is the marketing for ecommerce? I’ve no idea but all I can say is that it’s HUGE. Whatever market or niche you’re in, you’re going to find a ton of people searching for products on Google Search.

Google is the new Yellowpages and it’s been like this for a long time. All you have to do is look up the Google Keyword Planner and you can see the sheer volume of searches for any particular keyword. 

Let’s type in “toys” and see what it returns in the UK market.

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