Hello friends. It’s Michael Nguyen from Click Metrics and for the last few years now, we’ve been honing our ecommerce advertising skills for our customer’s websites.

10x return on your ad spend seems to be the holy grail target for nearly all ecommerce owners that we’ve worked with. So what does that mean in practice?

It means if they spend £1,000, they would ideally want back £10,000 in website sales that came DIRECTLY from Google Ads, hence 10x return.

This means you’re willing to “give away” 10% of revenue to achieve £10,000 revenue.

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