What you can’t measure you, you can’t improve. Period. It’s no different when running an Google Ads campaign. But you have to ask the right questions though.

What is the purpose of my Google Ads campaign. Most business owners will says they want leads and sales and some will say, they want to brand their business and get more exposure.

One is a short term approach and the other is a long term approach. No right or wrong answer, it’s just the model of the business. The end goal of ANY website is to get sales & conversion.

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Google Adwords is king when it comes to direct marketing. Nothing beats Google in terms of getting in front of motivated buyers and consumers. With Google you’re able to tap into the “in demand” market which means someone, somewhere in the world is Googling for a specific product or service. Someone is ready to whip out their credit card to buy something. When someone is thinking of buying a pair of shoes, they will usually Google it, they don’t Facebook it, not in my experience anyway.
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